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Search Engine Marketing

what is Search Engine Marketing Cambodia, ? A breakdown of everything that SEM entails starts with paid search ads. Paid search advertising is just that – ads that the business owner pays for, appearing at the top of the first page of SERPs when a user searches for a certain keyword. The pay schemes differ according to the type of paid advertising a company wishes to invest in. There are a couple of main terms you ought to know when it involves paid SEM advertisements:

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PPC (pay-per-click). PPC advertising is the most popular form of SEM. With PPC, the marketer only pays for the ad when a user clicks on the link. All the other times when the searcher sees the page but doesn’t click are free to the advertiser. Search engine PPC advertising charges a small fee for each click, but the potential returns on investment (ROI) are much greater than the fee. For example, if you pay $3 for the click but the user purchases $100 in goods, you’ve made a considerable profit.

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CPA (cost-per-acquisition). Your CPA is the total cost of your PPC campaign divided by the conversions you secured. Calculating your CPA will help you determine whether your paid SEM strategy is resulting in a profit or costing more than you’re making. CPA can help you understand the financial impact of your marketing campaign. You can determine an acceptable CPA by calculating the average order value (AOV) and customer lifetime value (CLV) of your business.

 

CPC (cost-per-click). CPC refers to the actual cost of each click in a PPC marketing campaign. It is an average of bids against your competitors over a certain amount of time. Your CPC are going to be adequate to or but your maximum keyword bid Search Engine Marketing Cambodia. Calculating CPC is the Competitor Ad Rank divided by your Quality Score, plus $.01. Understanding your CPC can assist you skills much to bid. The average CPC across all industries is $2. Use a CPC calculator to ascertain where you substitute your industry.

 

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CPM (cost-per-thousand-impressions). CPM refers to what proportion 1,000 advertisement impressions on a webpage cost the marketer. For example, if the site charges $2 CPM, that means you’ll pay $2 for every 1,000 impressions of your ad. (The M is the Roman numeral for 1,000.) CPM is the most common price scheme for web ads. You can measure the ROI of your CPM campaign by analyzing your click-through rates, or how often users click your ad compared to the number of impressions search engine marketing services.

Your SEM strategy will change according to your budget and advertising goals. All sorts of paid SEM, however, believe keyword research. You must bid on certain keywords for your advertisements to appear when users search for those words. To appear on the SERP for “digital marketing firm,” for example, you would need to win a bid on those keywords. To succeed with paid search advertising, you must first master keyword research and bidding.

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